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We use the Design Native approach, a high-impact problem-solving framework to gain insights on the customer behaviour.
Deep dive into the business operations to understand the processes and map the user journey for the users involved
Review workflows to understand process and recommend best practices for screen interaction and flow
Implement component driven design based on evidence from concrete user research and acceptance testing
Employee methods such as guerrilla testing, heat map analysis and A/B testing to improve user experience
Conduct competitor analysis, deep dive into the business processes and user personas to understand user needs
User Journey Mapping
Create user personas, catalog their capabilities, limitations and needs to map the journey for each persona
Capture features and collaborate with customer on MVPs. Create and validate omni-channel wireframe
Design scalable UI components and create inspiring screens which capture the user’s imagination
We respect our time as well as the time of the stakeholders involved. We don’t like things to be kept on hold.
High Fidelity Prototypes
We design and co-create prototype for multiple channels to deliver a seamless customer experience.
Atomic Design Principles
We break down design into fundamental building blocks to achieve simple and consistant design across touchpoints.
Data Driven Design
We love data as its provides context and direction to the user. Our designs are derived based on complete data analysis.
We work very closely with the business stakeholders to identify and define the core business issues. Our data driven design approach and tech-driven DesignOps blends efficiently to help drive value to your business.