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Global Anti-fraud Detection tool
Simplified order visibility for BizOps and Sales
300

Business users across the globe on-boarded into the system

700+

Integration services: Data integration made simple through design

140+

Features allowing the users to resolve frauds from one platform

Introduction

A large global PC manufacturer uses this solution to detect e-commerce frauds, dubious monetary transactions & geo trade compliance. This application contains complex search and comparison functionalities integrated to fraud detection rule engine, to flag transactions that are inappropriate.

Challenge

Re-think UX for a fraud detection software system, run actively till date by a global tech giant that is still functional from last 20 years.

- Upgrade the legacy desktop app to modern web application

- Shift the mindset of business users to usability & minimalism aspects

- Remodel & retain the experience of users using this 20 yr. old app

Perceive
Understanding the current users

We held several customer interviews and surveys to understand the pros and cons of the existing application. We needed the data to re-imagine this legacy native app before migrating to technology and provide improved experience while keeping the process intact.



- Customer interviews and Surveys

- Personas acting on the system

- Brainstorming on the areas where usabality has to be improved

- Entire flow of the fraud detection process

Perceive
Understanding the current users

We held several customer interviews and surveys to understand the pros and cons of the existing application. We needed the data to re-imagine this legacy native app before migrating to technology and provide improved experience while keeping the process intact.



- Customer interviews and Surveys

- Personas acting on the system

- Brainstorming on the areas where usabality has to be improved

- Entire flow of the fraud detection process

700+

Integration services

Output

Our discovery phase helped us to understand the application in and out, so that we could come up with a better experience. We conceptualized a fresh look on how the app should be designed and navigate. We finalized on various patterns, while retaining user sensibility to the legacy app.
Adapt
Effortless tracking and visualisation of an order

Learning the user priorities on biz's scenarios, interviews with high frequency users to understand the pain-points, outcome based discussion on the scenarios to draw insights and achieve call to action for every user scenarios reducing to 2 - 3 clicks.



Output

We were able to come up with the following solutions for our customers:

Adapt
Effortless tracking and visualisation of an order

Learning the user priorities on biz's scenarios, interviews with high frequency users to understand the pain-points, outcome based discussion on the scenarios to draw insights and achieve call to action for every user scenarios reducing to 2 - 3 clicks.



Output

We were able to come up with the following solutions for our customers:

Upgrading the solution

Migration of the complete .net forms application to a cloud based solution while keeping all the 700+ integration services intact.
Scenario based engg. techniques

Scenario based engg. techniques to capture business outcomes.
Design

A modern, interactive and call to action based user experience.
Evolve
An improved UX solution

Heat map analysis was conducted on the design prototypes for validation with the business users. Over few iterations, we were able to achieve the desired outcome for the multi-user system by retaining the old world charm with applied UX principles and methods at scale.


Evolve
An improved UX solution

Heat map analysis was conducted on the design prototypes for validation with the business users. Over few iterations, we were able to achieve the desired outcome for the multi-user system by retaining the old world charm with applied UX principles and methods at scale.

140+

Features allowing the users to resolve frauds from a single platform

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