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Groome, an AI-enabled HR solution which helps to find a desired candidature for the job role from the talent pool. It synchronizes the sales, operations and recruitment processes to ease the workflow management.
- Design for a brand identity of Groome
- Portrait the brand as a product and a consulting company
- Give a human-centered visual identity
- A logo that captures the brand value
The discussion with business stakeholders helped us in understanding the recruitment market and the need of a technology product to meet the needs of enterprises to make quality hires. Post this, we were able to achieve:
- Understand the customer’s vision for the brand
- Brand voice for telling the story
- Design the storytelling strategy
After identifying the brand voice, we started designing the logo encapsulating the blend of technology and the human-element which brand holds inside itself.
The logo was conceptualized from the overlapping of three circles which represent the key features of recruitment - Demand, Supply & Fulfillment.
The logo was evolved out of the search icon and human icon which represent the key of the brand, finding a ideal hire for the job role.
With the logo created, we decided to add colours and typography to give the brand a vibrant personality and match the modernization in the talent recruitment industry. After iterating with the customer for some variations we finalized the visual representation and published the brand guidelines.