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Enigma Branding

Branding for application run-time monitoring tool

Introduction

Enigma analyzes code in staging and production to automatically detect and deliver root cause for all errors - with no dependency on logging. This helps to cut down the resolution time by 97% and provide the end customer a delightful experience.

Challenge

Design a brand identity for Enigma

- Should focus on product features

- Establish a visual language telling the critical situations during production

- A logo that encapsulates the elements of DevOps practices

Perceive

Understanding the key functionalities

Talking to the product manager, tech team and customer, we understood the key functionalities of Enigma and complexities the tool handles during staging and production. With these insights, we were able to come up with:

- Brand voice that business owners wants to convey

- Design strategy for marketing

- Concept designs for the artifacts

Adapt

Designing for positioning the product

With the brand voice and new branding strategy, we came up with a design solution that any technology enterprise or SME can connect and relate with the features of the product.

Concept

We worked on concepts which depict the war-like situations during production when an error or a exception occur.

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Meaning behind the logo

The logo encompasses the importance of Enigma as device in the history and relates its code complexity with the products key features. The formation of the circuit lines also showcases the letter “E” of Enigma.

Variations

Evolve

Setting the visual tone

We needed to give colors, typography and all the other collaterals, which would add to the visualization of the brand and the personality of the logo. After discussions and lot of iterations, we were able to produce a bunch of artifacts which resonates the products brand voice.

Color Palette

Typography

Icons

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